BTS Of Lucknow Sugar-Substitute Startup
Acquainted as interns at IIT Kanpur, fourteen years prior to this day, Swati Pandey and Manish Chauhan quit their top-notch Investment-Management jobs in Singapore and London respectively, with a vision to jointly create a world-class plant biotechnology platform out of their homeland. Their idea has grown into what we know today as ‘Arboreal’- an industry expert in providing F&B brands with premium sugar substitutes that possess all of sugar’s benefits minus its high-calorie count. THE INSPIRATION Originally conceived as part of a student entrepreneurship project at an EU program in 2011, the initial idea of Arboreal went through several stages of evolution before being formally incorporated into a stevia company in 2014. Both founders had grown up with diabetics at home and were fully aware of how limited the food choices for such people were, especially in India. Upon further research, they found that most food and beverage companies continued using sugar in unhealthy amo